“How to Market Your Startup Online - TechDay News” plus 3 more

“How to Market Your Startup Online - TechDay News” plus 3 more


How to Market Your Startup Online - TechDay News

Posted: 09 Jun 2021 11:22 AM PDT

If you thought that conceiving a business idea and launching a startup was difficult, try marketing. It will make your head spin. Regardless of the industry you're in, you will face a lot of competition. It will take time and patience to bring your brand closer to your target audience.

Times have changed since door-by-door advertising was a thing. Now you've got the whole internet to search for new clients. And the question you should be asking yourself is, "How do I get heard in the internet noise?"

You will have to stand out from the crowd.

"Starting your own business is like riding a roller coaster. There are highs and lows, and every turn you take is another twist. The lows are low, but the highs can be high. Be strong, keep your stomach tight, and ride along with the roller coaster that you started" – Lindsay Manseau, photographer and entrepreneur.

Embrace the fact that bad and good times will happen as your business grows and moves on.

Here are some startup marketing strategies that will help you make your business noticeable and produce more sales.

Strategies for promoting your business online

Reach out to the influencers

Using influencers is a great way to target a specific audience, get your brand a voice, and gain traction.

You don't want to target everyone. Instead, you want to focus your advertisement on people whose problems you can solve with your product. These people resonate with your product or service because they need it. Engaging with the right influencer for exposing your product to the target audience will help you build up your credibility and expertise within your niche.

Build email lists

Building a list of emails should be one of your priorities. You can do this by using a landing page or an opt-in form on your website. Offer your visitors some incentives in exchange for their email address: discounts, free ebooks, prizes, etc. If you don't know where to start, peek at what your competitors are doing. Just don't mindlessly copy their methods.

Email lists will allow you to directly connect with your target audience and build relationships with them.

Publish industry-related content

Content marketing is as essential as networking. It won't bring you instant results, but it's free, and in the long run, there is little as efficient as content marketing. Just make sure you regularly publish content that matches the needs and interests of your potential customers.

You want your content to be friendly to both search engines and customers. Do SEO research and use keywords to your advantage, but do not forget to keep your writing reader-friendly. Websites like Buzzsumo can be a great starting place for developing some content ideas.

Great content provokes engagement. It encourages your customers to share it with their families and friends.

Publish content valuable for your customers

If you don't know how to be valuable to your potential customers, you might want to start off with how-to guides.

Your potential customers have a problem that your product must solve, so they will be googling for a solution. Because of this, how-to guides often are among the most popular search queries. Writing a relevant one could boost your discoverability.

A well-written how-to guide not only educates your visitors. It also shows them that you know your industry, thus improving your credibility. Attach a downloadable file with the article's guide, and your readers will share it with colleagues, family, and friends. Content influencers are likely going to share your content with their audiences.

You can also use your landing pages and opt-in forms to share your guide with the readers.

Guest posting

Another important marketing activity, guest posting, is a long-term strategy. Sharing links with relevant blogs that have a massive following will allow you to gain audiences and increase your search ranking. With time, you will be able to not only just post on different blogs but to have bloggers publish posts on your website.

Leverage warm leads

It's time to make use of your email lists. Start sending out newsletters and updates to keep your subscribers engaged.

Do it the right way. Bombarding subscribers with loads of emails is intrusive and just fills their inboxes to the brim. Instead, send them updates once or twice a week. You want to nurture subscribers' interest in your brand, not divert them from it.

Get local

Don't underestimate the power of local leveraging. This is a good way to start if you're new and want to get traction for your business. Why don't you ask your family and friends to share that great content you're creating? They will be marketing your brand for you.

Have your website listed on online directories

Contrary to what you may think, online directories are not outdated. Being listed on a relevant directory (the one matching your industry and audience) increases your chance of gaining more search traffic.

Start marketing now

These are just some of the proven tips to grow your business's popularity online. Combine them, or experiment, and come up with your marketing strategies. If you have any helpful ideas and advice –– send them over!

Investing time and effort to grow your brand is the key to attracting great customers. What are you waiting for? Get out there and start marketing your startup!

How To Make Money Blogging in 2021: 5 Ways To Earn Money From Anywhere - GOBankingRates

Posted: 08 Jun 2021 10:41 AM PDT

Shot of a smiling young woman using laptop on kitchen counter.

NickyLloyd / Getty Images

You've probably heard blogging is a way you could make money anywhere, but you might not be sure how to get started.

Making money blogging takes a plan, just like starting a business. If you can develop an interesting blog niche, monetize your site to make profits and strategize to continuously build an audience, you can make money blogging in 2021 from anywhere. Keep reading to learn how.

Is a Blog a Business?

In many senses, yes. A blog is a business where you sell both your creative content and advertising space for other businesses. When thinking about how to make money blogging in 2021, approach it like you would starting a business.

First, you must estimate how long you can afford to blog without profiting. Like any new business, there's a startup period in the red that must be expected with blogging. For many, it only takes about six months to start seeing a profit from blogging. Some need up to a year.

Average Start-Up Costs

When making a plan to monetize your blog, don't forget to also factor in startup costs. This includes hosting, domain registration and opportunity costs of putting in currently unpaid work. You do need to pay for hosting to be able to monetize your blog, as free blogs may not offer integrated ads.

If you are tech-savvy, it will cost less, but if you need to hire experts to build your site or create content, your costs will increase. Estimate around $60 in start-up for a completely DIY blog, between paying for a domain name and web hosting. If you decide to have professionals handle any part of your blog, though, expect costs to rise quickly.

How To Monetize a Blog: 5 Key Methods

Once you get your blog set up, adding elements to monetize it is essential to make money blogging.

Think of your blog profits as coming from two distinct revenue streams: content you create and content other people create.

You get paid for content that you create when you sell downloadables, teach courses or offer memberships to more exclusive content. You get paid for other people's content when you host ads or post affiliate links.

1. Downloadables

One of the best ways for bloggers to make money is to offer downloadable content. This can be a variety of items, but each should have an affordable price tag so that their audience is willing to pay for these extras outside of the blog.

Examples include an organizational blog providing a printable cleaning schedule, or a home decor blog offering printable labels for decoupage canisters. These are items that your audience would not typically have access to and are exclusive to your creative line.

You could start out by offering free downloadables. This is not a "something for nothing" strategy, because you can build a contact list with it. Simply restrict the download to be available only after the user enters their contact information.

List-building is valuable to digital content creators. Once you have a way to get in front of people's eyes, you have a variety of marketing avenues you can explore.

2. Courses

If your blog is in a niche that lends itself to educational content, you are primed for creating a paid course for your readers. Many bloggers turn readers into students when they offer paid courses.

Bloggers can use sites like Skillshare, Udemy and Kajabi to make and post courses. Online courses vary in profits, but there are courses that have brought in millions. You should establish your blog and social media following before investing heavily into a course. Otherwise, you will be offering your content without enough potential students to make you a profit.

Good To Know

Creating a regular posting schedule is important. It lets your readers know what to expect from you. By tracking your site's analytics, you can find the best time to post on your blog and any social media to get the most attention and traffic.

3. Premium Content

You can also produce premium content that your readers subscribe to. This could be content that gets an earlier release for subscribers or special video content.

By integrating a membership subscription, you open a new channel of income for your established readers. Adding membership service software to your blog elevates this premium content for paying subscribers.

4. Hosting Ads

One of the best ways for bloggers to make money is to host ads on their monetized blogs. These may appear on sidebars, banners, or between paragraphs of their articles.

Many bloggers start by hosting pay-per-click ads. You can use Google AdSense to incorporate relevant ads into your blog.

This means AdSense will pay you for every time a reader watches or clicks on your ad. One click can pay you anywhere between $0.50 and $5, so it will take a certain level of traffic to start making a lot of money like this.

5. Sponsorships and Affiliate Links

Finally, getting sponsorships and affiliate links for your blog content is an excellent way to get paid.

For a sponsorship, a brand will pay you to promote their product on your blog. The way you promote it could vary, although the brand will likely ask you to endorse it so your readers will be interested in the product.

Affiliate marketing is very similar. Brands send you affiliate links to place in your blogs that direct readers to their products. For instance, in a gardening blog, a seed company may send you affiliate links for your next article about planting. Each time a reader clicks on that link and makes a purchase, the seed company will pay you.

How To Attract Readers: 3 Marketing Ideas

As noted, you need to have a lot of viewers per month to make a profit on basic PPC clicks. Here's how to make sure your audience is wide enough to earn:

1. Search Engine Optimization

SEO is the applied strategy of making your blog "findable" by search engines and potential readers looking for content like yours.

Most blog platforms have some built-in SEO tools, but you can also work with SEO professionals to integrate ranking keywords throughout your blog and show up higher in search results.

2. Social Media

Interacting with readers on social media is both fun and strategic, driving more traffic to your blog. Especially when you start out, it's important to spread your blog on social media to catch a wide net of readers.

3. Email Marketing

Email marketing allows you direct access to your readers' inboxes. Collect emails when you offer content like downloadables and get consent to contact your readers. Use this contact information later to send out newsletters, promotions, coupons and more.

Essential Tips for Making Money Blogging

The most essential tip for how to start a blog and make money is to treat it like a business. Make a plan, make a marketing strategy and secure several potential income channels.

When you combine excellent content with high-volume traffic that attracts advertisers, you can grow a profitable blog over time and make money anywhere. Blog on something you are already passionate about to create a profitable, engaging blog.

Blogging and Making Money FAQ

Here are the answers to some of the most frequently asked questions about making money as a blogger.
  • Can you make money blogging?
    • Yes, you can make money blogging, but not everyone will make the same amount. Some make pocket change while others can make a very satisfying full-time salary from blogging.
  • How much can I make as a blogger?
    • Bloggers conceivably can make millions per month from blogging and associated digital content like courses on high-demand topics.
  • Who is the highest-paid blogger?
    • Although there is a relative carousel of top bloggers on the web these days, the standouts in 2021 are diversified business people who attract an audience with their blog but also offer other premium content in the form of courses.A prime example is gossip blogger Perez Hilton, who makes over $3 million per month.
  • Is blogging worth it in 2021?
    • It is worth blogging in 2021 if you treat it like a business and go into it with a strategy to exploit multiple avenues of revenue. A monetized blog does require some start-up costs, so you need to have a business plan that details how you will earn that back and then begin making a profit.
  • What are the pros and cons of blogging?
    • Bloggers get to make money anywhere, creating content about something they are interested in. This can open many doors for travel, connecting with other industry experts and managing their own time for personal recreation. However, the cons of blogging as a career include many of the same issues as being a brick-and-mortar business owner. You must budget for your own benefits, such as health insurance and time off. There's no one to cover you on a sick day, and you must wear the hats of content creator, web admin and accountant.

Our in-house research team and on-site financial experts work together to create content that's accurate, impartial, and up to date. We fact-check every single statistic, quote and fact using trusted primary resources to make sure the information we provide is correct. You can learn more about GOBankingRates' processes and standards in our editorial policy.

About the Author

Emily Cahill is a writer with over three years of experience creating digital content. Previous to that, she worked as a freelancer in publishing while attending Trinity College for English/Rhetoric. She specializes in SEO-driven content that highlights the unique properties of a product or service while making them digitally "findable," particularly for the finance, geek culture, and lifestyle niches.

Korean startups learn branding, marketing at 2021 SGSC Global Bootcamp - koreatechdesk

Posted: 09 Jun 2021 02:59 PM PDT

Strong branding and marketing strategies are essential for the growth of a company and an integral part of its development. Korean startups participating in the 2021 Seoul Global Startup Center (SGSC) Global Bootcamp learned about various branding and marketing strategies and their implementation to succeed in their global expansion goals.

Seoul Global Startup Centre (SGSC) 'Global Bootcamp' 2021 started on June 7th, with seven Korean startups participating to explore opportunities in the international market. SGSC 2021 Global Bootcamp has been organized to help enterprising Korean startups connect with accelerators, mentors, businesses, etc., for consultation regarding venturing to the overseas market. The program, which is being held virtually this year, has been scheduled for six days, spread over two weeks from June 7th to June 18th.

Day 2 about creating awareness and increasing sales 

The seven startups participating in the Bootcamp this year have been divided into two groups – three being for US market expansion and four being in for South East Asia (SEA) market expansion. Day one of the 2021 SGSC Global Bootcamp was about building communities; day two, held on June 9th, focussed on branding and marketing. Experts in branding & marketing, entrepreneurs, and mentors helped Korean startups learn about the intricacies of brand awareness and the importance of strategic marketing through series of interesting lectures and discussions.

Sunny Midha SGSC

Sunny Midha, a US-based growth investor, media & tech M&A Advisor, and principal investor Principia Growth, who had led the day one session for the USA market on building communities, joined the startups on branding and marketing talk on day two. Sunny covered a vast number of subjects under marketing and KPIs. Midha explained different strategies for B2C, B2B, B2G, and the importance of digital marketing. Steve Yang, CEO & founder of Apollo Edutech, Rachel Chung, CEO & founder of BeAptive; and Amy Chu, CEO & Creative Director of Kaesa, took part in the discussions.

Vinnie Lauria, Managing Partner at Golden Gate Ventures, joined the startups to discuss online branding building. He emphasized the importance of using simple language while dissecting a problem and coming up with a solution for brand communication. The startup founders had a number of questions regarding the usage of social media platforms for Vinnie as he emphasized the need for stronger global brand awareness for Korean startups.

Travis Boatman
Travis Boatman

Travis Boatman, CEO of Carbonated Games, an LA-based mobile games studio, interacted with the startups in the USA session. Travis, who is also an angel investor, talked about his brand and covered the topic of the emergence of mobile games and their demand in the present and future market.

Digital campaigning and becoming a global brand 

Pham Min Ngyut (Moon Pham), CMO (Chief Marketing Officer) of Propzy, Vietnam's leading offline-to-online real estate platform, led the SEA market session.  Moon Pham has over 18 years of experience in brand marketing with global corporations to large private companies listed in Vietnam. Moon Pham worked with global advertising groups such as J. Walter Thompson, Lowe World Wide, etc., and has won many advertising awards, including the Silver Award "AME Award (Asia Marketing Effectiveness)" throughout Asia for Vietnam's first digital marketing campaign. Moon Pham presented the importance of brand discovery through various online, offline sources and discussed what type of resource can perform best for startups like search engines, word of mouth, TV ads, etc. She also covered topics like managing brand perception, event marketing campaigns, creating strategic partnerships and KPIs.

SGSC 2021

The SEA market session had Chloe Eu, CEO of StyleupK, Cyrus Chow, CEO & co-founder oneCharge, Kyung Dong Kyle Kim, co-founder of Wcoding, and Seungwoo Huh, CEO and founder of SD Networks as participants. Winzendy Tedja, founder and CEO of Indonesia-based fashion e-commerce Yuna & Co,  joined the startups for the second session for the SEA market. Zendy's talk for the day revolved around digital campaigning, branding strategies, and about going global for Korean startups.

Day two of the 2021 SGSC Global Bootcamp program ended with an informative session on digital marketing with Shabrina Koeswologito, a marketing strategist with 5+ years of experience growing startups and driving community growth through partnerships, bloggers, influencers, and communities. Shabrina, digital marketing manager with Mindshare, shared incites about qualitative and quantitative measuring strategies for brand awareness and how to utilize various social media channels like Linkedin, Instagram, Twitter, etc., for brand building. She cited some interesting case studies of social media influencers and social network leaders who successfully built brand awareness and attracted many followers.

Established in 2016 by the Seoul Metropolitan Government, the Seoul Global Startup Center is jointly operated by startup accelerator N15 and WeWorkLabs Korea. Based in Yongsan-gu, Seoul, the organization offers various kinds of supports for global startups ranging from office spaces and funding vouchers to mentoring services. Seoul GSC is established to serve as the foreigner-friendly startup hub to ease the challenges foreign entrepreneurs face as they start and run their businesses in Korea.

The SGSC 2021 'Global Bootcamp' sessions are scheduled in two weeks, from June 7th to June 18th. Follow SGSC at  https://seoulgsc.com/ about different startup programs. beSuccess Media group, a leading global startup media company in South Korea, designed the accelerator program in partnership with SGSC. KoreaTechDesk will be bringing you details of each session of the 2021 SGSC Global Boot Camp.

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6 Best Practices to Swear by When Marketing a New E-Commerce Store - Business 2 Community

Posted: 08 Jun 2021 11:04 AM PDT

Every ecommerce store, new or old, big or small, has one goal, to increase conversions and sales. But not all ecommerce stores are successful in achieving this objective.

According to multiple sources including HuffPost and Forbes, 90% of ecommerce startups fail within 120 days. One of the top reasons why ecommerce businesses fail is poor online marketing leading to a lack of online search visibility.

Source

This summarizes the significance of marketing your ecommerce store the right way. If you want to be a part of that 10% cohort that runs a profitable ecommerce business, read through and implement the tactics shared below.

1. Invest in Search Engine Marketing (SEM)

Search engine marketing involves SEO and paid advertising. By investing in SEM, you are optimizing your store for Google's algorithms and securing a top spot on the SERPs. SEM plays a critical role in the ecommerce industry as it helps marketers shape and control their brand's narrative and online reputation.

If a prospect wants to assess whether or not a brand is reputable, they'll search online. So, the links and content that appear on the first page of Google when your name is searched help people gauge your reputation. Simply put, if you want to improve your online reputation, it's critical to prioritize search marketing.

Focus on these core areas to boost your ranking and reputation.

a. Keywords

Search engine optimization begins with keyword research. Look for the relevant keywords in your niche and monitor the search volume. Use tools like Google AdWords, Ubersuggest, Moz Keyword Explorer to find profitable keywords that can help your business rank.

Analyzing competitor content is also a great way to plan your targeted keywords. List down the top keywords that drive traffic to their websites will give you an idea of what's working for them. Tools like SEMrush can help you discover the keywords that bring the highest traffic to your rivals.

b. Content

Create content that answers the trending queries and topics. Moreover, incorporate long-tail keywords and apply schema markups to help the search engines understand the context of your pages. This will improve your ranking in the SERPs.

Besides, having an active blog will help your customers and prospects learn more about your brand. Blog content that answers customer concerns contributes to more clicks in the SERPs, thereby boosting your ranking. Make sure your blog has a good mix of top-ranking keywords, infographics, videos, and links to the other relevant pages on your website.

Check out how Bavarian Clockworks offers a robust collection of resources that relate to their products. This helps buyers make an informed buying decision and is fantastic for SEO.

Source

c. Technical

Take care of the technical aspects of your website, namely site architecture, indexation, code reviews, sitemaps, mobile-friendliness, and web accessibility. Check for coding errors as they can negatively affect the crawlability of your website. Also, reduce your website's load time.

It's best to conduct a website audit to spot and fix technical issues that could impact your ranking.

d. Backlinks

Backlinks are like a 'vote of confidence' given by other websites. Google's algorithms use backlinks as a ranking signal to assess your site's expertise. Moreover, these algorithms are programmed to use links to understand what content on your site is related to the search and the value of that content. Hence, it's critical to have a solid link-building strategy in place.

Also, build a sound internal linking infrastructure to help the bots crawl and render your pages with ease. Relevant internal links help bots understand the relationships between pages and the most important pages on your website.

e. Pay-Per-Click Campaigns

PPC campaigns guarantee that prospects will see your page link on Google when the relevant search terms are entered. Each time a person clicks on your paid result, the payoff will be high. Hence, all ecommerce marketers should register with Google AdWords and promote their pages through this campaign.

2. Tap Social Shopping

As of April 2021, 55.1% of the global population is on social media. In the graph shared below, most of these users access social platforms to shop or find inspiration for things to buy.

Source

Hence, it's critical to improve your organic social presence. Use these quick tactics to improve your business's social presence and engagement.

a. Boost Your Social Engagement

One of the sure-shot ways to achieve this is by sharing kick-ass content on your social media page. We love the way Ferrero Rocher has stocked its Instagram page with vibrant and engaging images and videos. The gorgeous content does tempt you to pick a few goodies!

Source

b. Encourage UGC

If you already enjoy a great following on social media, it's time to build on that. Expand your brand awareness and trust by encouraging your followers to share content related to your products. User-generated content can help you engage your followers and boost your online visibility and reputation.

We'll discuss this in detail in the next point.

c. Enable Customers to Purchase from the Social Channel

Looking into social shopping trends, most social channels have developed social commerce capabilities. To begin with, you should focus on the three major ones, namely Instagram Shops, Facebook Shops, and Pinterest.

Use the shoppable features offered by these platforms to help customers shop without having to leave the social commerce website they are on.

For instance, Instagram Shops allows visitors to visit an online store from a company's profile, or through their feed or stories. Check out how Crocs uses the feature to its advantage.

3. Leverage User-Generated Content

UGC is a great way to collect social proof for your brand. 91% of customers read and trust online reviews and product experiences as much as personal recommendations. When prospects see that others like them are using the product, they are more likely to purchase it.

Whether in the form of product reviews or social media posts, user-generated content can help gain customer trust and boost conversions.

Check out how Pepper, a store that sells lingerie, shows a lot of their happy customers using their products.

Source

Decathlon is using the same strategy to engage its customers and help people feel confident in their decision to buy their products.

Source

When your followers post pictures or videos of using your products on Instagram or Facebook, ask permission and repost them. Building a new ecommerce brand is all about trust. UGC can help you earn that trust and increase your sales.

4. Partner with Influencers

Building customer trust in a new ecommerce store is tough. However, working with an influencer who can vouch for your brand can 'influence' audience behavior in your favor.

Influencers are people who have a large online following and authority in a specific domain. They can share content related to your brand to evoke trust in your products. Influencers don't have to be celebrities with millions of followers. People with smaller accounts and an engaged audience also can help you achieve high conversion rates.

Notice how Poppy Loves London, a micro-influencer, shares content related to various brands.

Source

If you are looking for a micro-influencer in your niche look for hashtags and interests related to your brand and then filter the posts that are receiving maximum engagement. Once you have found the top-performing ones, invite potential partners to collaborate for social media content reviewing or demonstrating your product.

5. Capture Email Leads

Believe it or not, email marketing is the most effective channel at your disposal today! Statistics reveal that email marketing can return $38 for every $1 spent.

That's an astounding 3,800% ROI.

Emails offer a more intimate and personable interaction in comparison to tweets and social posts. They allow you to say things that otherwise do not fit into a social media post.

Get hold of your email subscribers and actively promote your newsletter, blog, and other emails. Make signing up to your newsletter or email list central when anyone visits your store, just like Huckberry.

Source

6. Leverage Brick-And-Mortar to Support Your Online Efforts

If your offline store has sound recognition, encourage your loyal customers to visit your new online store. For instance, you can ask them to sign up for your newsletter or a loyalty program you've recently launched.

Also, inform them about a special offer you are running on social channels. Such efforts will encourage them to go online, thereby driving traffic to your online store.

Ecommerce giants like Walmart and Target have been using their offline goodwill to support their ecommerce business. These brands are giving tough competition to Amazon.

Summing Up

The ecommerce realm is highly competitive. With a large number of players out there, a new online store has to do something different to stand out and convert high-quality leads. That being said, creating a solid ecommerce marketing strategy can help new businesses be successful in the marketplace.

Now you have a bunch of powerful and actionable tactics to generate more traffic and sales for your new online store. Put them into practice and see your ecommerce store soar!


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