Business returning to Paradise | Camp Fire - Chico Enterprise-Record

Business returning to Paradise | Camp Fire - Chico Enterprise-Record

Business returning to Paradise | Camp Fire - Chico Enterprise-Record

Posted: 08 Nov 2020 04:13 AM PST

PARADISE — Paradise's business sector is coming back online as the community moves into year 3 of the Camp Fire recovery.

Among the businesses that were already in Paradise in 2019 — Dutch Bros Coffee, Starbucks Coffee, Nic's Place, Ace Hardware and Hudson's Appliance — the town saw more coming online in 2020. Paradise Fitness, Mountain Mike's Pizza and Save Mart were also already open on the ridge.

New ones like Tractor Supply on Clark Road, old friends like Joy Lyn's Candies and ones inspired by the Camp Fire and will soon call Paradise home, like Road Roasters Coffee Company are back on the ridge.

A new store

Two weeks ago Tractor Supply Co. opened in a part of the old Kmart building to help meet the demand in Paradise for those who are rebuilding.

Tractor Supply had a soft opening on Saturday. The store has 14 employees and will have a grand opening on Oct. 31. The store is located at 6600 Clark Rd. (Rick Silva–Paradise Post)

The store offers animal feed, pet food and supplies, propane, fencing, garden supplies, clothing and other home supplies. The company offers a buy online, pick up in-store option to purchase products online and pick up their items in the store, or through contactless curbside pickup.

The store also offers an exclusive shopping hour for high-risk customers and seniors 60 and older every Wednesday from 8 to 9 a.m.

Dannielle Develey is the manager of the store.

Once she got the new job Develey made her way to Paradise.

"The community has been great, so excited to have us," she said. "They have been so friendly and so happy, it's been wonderful."

The store has a total of 14 employees, most of who are from Paradise.

Old favorites

In September, Joy Lyn's Candies re-opened at a new location on Pearson Road and Black Olive Drive. The local staple's reopening was another sign that Paradise is rebuilding from the devastating 2018 Camp Fire.

Opening day at Joy Lyn's featured a line that began at 9 a.m. Oct. 3 and had to be checked as to not let it to crowded due to COVID-19. (Rick Silva — Paradise Post)

"It's what the town needed, some normalcy," Glenn Hartley said, adding that Debbie's Restaurant opening is also a good indication of the town's recovery. "A lot of us have grown up going to Debbie's for breakfast and getting a Joy Lyn's Easter Basket for Easter. It's just part of growing up in Paradise."

The candy store's location at Pearson Road right across the street from the park is perfect for the town's new vision, Paradise Chamber of Commerce President Mark Thorp said.

"It's centrally located near the Community Park, which is the proposed center of the town," he said. "This is kind of the anchor — setting this in place and then starting to look at the hardened structures that they're proposing, is sort of pushing all towards the park."

An entrepreneurial dream

The same day that residents were getting chocolate in the parking lot was a trailer selling coffee. That company was Road Roasters Coffee Company owned by Camp Fire victims Scot and Christine Steenson.

Scot and Christine Steenson, who lost their home in the Camp Fire, are running their coffee company Road Roadsters out of their Forest Ranch home. (Rick Silva– Paradise Post)

They lost their Neal Road home in the fire and about three months after the fire, they decided to follow Christine Steenson's dream of running a coffee shop.

That dream has turned into Road Roasters Coffee Company which they run out of their garage in Forest Ranch, but the couple says they will be opening a shop in Paradise.

"We try to be community-focused, but we also want to be charity focused," Scot Steenson said. "Let's focus on that now so that will carry us throughout our business."

One way they do that is with the sale of every bag of Kick Ash, $1 is donated to a Paradise charity. They currently work with Minis for a Cause, Burkett's Automotive Road Program, Butte Humane Society and Vectors Veterans Housing.

While they primarily sell through the internet and deliver to businesses and residences, they have found being mobile is more rewarding than an actual coffee shop. Christine Steenson has now adapted her dream to what they do now: selling the bagged coffee at the Chico Certified Farmers Market on Wednesdays in Chico, the Tuesday Farmers Market in Paradise and the farmers markets on Saturdays in Chico and Oroville. They also sell their products at Zavatarro's Market in Forest Ranch.

The couple says that doing not only allows them to tell their story but more importantly hear their customers' stories.

Tractor Supply Co. plans to remodel part of former Marine City Kmart, open spring 2021 - The Times Herald

Posted: 15 Oct 2020 12:00 AM PDT


Tractor Supply Co, soon will start remodeling work on a portion of the former Kmart space in Marine City and plans to open in the city next year.

The space has been vacant since December, when the Kmart closed and ended its 40-year run.

"They have already submitted their plans for building permits so I expect work to start soon," Elaine Leven, Marine City's city manager, said in an email. "It will be a welcome addition and give people in the area another source for a great mix of products." 

Tractor Supply Co. public relations representative Darias Collins said in an email the Marine City Tractor Supply Co. store is slated to open in early spring 2021.

The store will provide about 15 new jobs to the area with at least half of them full-time positions. Anyone interested in applying for a position can visit the company's website

"Tractor Supply is committed to providing customer service that addresses the needs of the Out Here lifestyle in addition to everyday home and pet care, and the Marine City area reflects that," Collins said. 

According to the company's submitted plans, the proposed remodel includes about 28,709 square feet of former Kmart interior space, next to Marine City Auto Care. 

The plans include a permanent sidewalk display area, permanent trailer and equipment display area, a fenced outdoor display area, a pet wash area and dressing room space.

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The next two closest Tractor Supply Co. locations are in Richmond and New Haven; the company also has locations in Fort Gratiot Township and Marysville.

According to the First Commercial listing for the property, the remaining former Kmart space available is 54,962 square feet with a rate of $4.50 per square foot per year.

The listing describes Riverside Plaza as supporting the residents of Marine City and the surrounding communities. It is anchored by VG Foods and is located near the St. Clair River, just south of town.

Contact Bryce Airgood at (810) 989-6202 or Follow her on Twitter @bairgood123.

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