“Link in bio: the scrappy startups that power them - Sports Grind Entertainment” plus 1 more

“Link in bio: the scrappy startups that power them - Sports Grind Entertainment” plus 1 more


Link in bio: the scrappy startups that power them - Sports Grind Entertainment

Posted: 22 Sep 2020 06:03 AM PDT

If you want to learn more about an influencer, there's one place you always know to look: that link in bio.

These singular, powerful links blanket the internet through companies like Carrd, Linktree, and Bio.fm. "We see Linktree used on pretty much every social platform… on email signatures and business cards, and then across Medium, and Spotify, and Pinterest, and TikTok, and Twitter," says Alex Zaccaria, Linktree's CEO. The service has "just completely replace[d] the mobile website."

The idea of a "link in bio," or a link that does it all, has been growing since 2013, but Google Trends show their search history surging this past year. The link in bio was born out of the limitations set by major social networks, like Instagram and TikTok, that prevent users from including clickable links on their posts and only allow for a single link in profiles.

Originally, that one link might point people to a new video, some merch, or a sponsor. But increasingly, it points to a bare-bones website that can send you anywhere: other social accounts, subscription services, or information about a cause.

"There was this huge gap for people who didn't need all that complexity [of sites like Squarespace], they just needed that first 80-90 percent of the use case, which is: 'I just need a site with links to all my crap,'" says AJ, the founder and CEO of Carrd, who prefers to go only by his initials.

These companies all offer a micro-website for free, but they come with limitations, like only being able to link to a few places. The idea is to push people to subscribe to a paid product for a monthly fee, giving them access to features like advanced analytics, the ability to add unlimited links, and to get rid of the companies' branding. The premium memberships are usually cheap, ranging from $19 a year to $10 a month.

Most of these companies' founders started out with simple ambitions — make it easier to launch a basic website to support their own side hustles. But the past six months have made these services dramatically more popular; the pandemic left millions of people jobless and having to market themselves, and activists began looking for a way to get the word out about resources for the Black Lives Matter movement.

Linktree, maybe the most recognizable name in the link-in-bio space, says it counted 3 million users last November, reached 5 million in May, and is now approaching 8 million. The team saw 80,000 sign-ups over the past three months linked to Black Lives Matter. Carrd now runs 1 million sites. It found especially viral success, AJ says, from the Black Lives Matter movement, and after Kim Kardashian West shared a Carrd website that linked to resources for supporters.

Although the founders of these companies clearly saw a need, they didn't necessarily expect business to accelerate the way it did — not that anyone necessarily foresaw a 2020 pandemic and how its effects would ripple into the link-in-bio world. AJ and Moe Miller, one of the founders of bio.fm, both started their companies as side projects. AJ says Carrd slowly monopolized his life until it became his full-time job.

"I didn't set out for it to be a business to pay for my house or pay other people to work on it or anything; it was just literally a side hustle, but then apparently there's a market for this type of thing, and then it just takes off from there," AJ says. "It's like the frog in a boiling pot, like you don't realize it until you're like, 'Oh, crap, it's 1,000 degrees in here.'"

AJ brought his business partner onto Carrd full-time to help keep the operation running while he codes the product. He also hired one person to help with site moderation if and when he eventually needs to address problematic content. (For now, he only occasionally deals with takedown requests related to copyright.) He'll need to employ more mods soon, he says.

The tiny teams and limited upfront cash need was only possible because the links market themselves — the service's name is right in the link — allowing the businesses to grow on their own, says Bio.fm's Miller. "If you score a couple of influencers, and you've got their link on their profile, you basically are covered."

This is to say, a link-in-bio business can be as hands-off as for Miller, with Bio.fm being a side gig, or as full-time as for Zaccaria, who employs a team of 41 people to keep Linktree running.

Although they've all found success in a tough year, their achievements could easily be put at risk. One technical change on any of the platforms, by allowing people to link to various things from their page, could destroy these services, says AJ.

"If Instagram didn't limit [you to] only one link in your bio then probably none of [our businesses] would exist," says Miller. "But here we are."

Epic Games invests $15 million in DIY game startup Manticore Games - Sports Grind Entertainment

Posted: 22 Sep 2020 09:15 AM PDT

Status Accelerates Ability to Bring New Products and Services to Market

  • The National Interest Strategic Project certification ("PINES") was established by the Government of Colombia to prioritize the development of specific projects or companies that are deemed by the Government to be able to significantly increase the national economy

  • Khiron's PINES certification as a Colombian Pharmaceutical Producer of Global Cannabis immediately simplifies and accelerates administration and processes for the Company in executing strategic projects in Colombia and for export

  • Under the plan presented to the Government, Khiron will aim to register and introduce more than 4 SKU's in the Medical Cannabis Category and at least 10 SKU's in the Consumer Packaged Goods Category (Foods & beverages, supplements, Pets, skin care, etc.), for the domestic market of Colombia and for export of finished products

  • Certification demonstrates not only the Government of Colombia's commitment to the medical cannabis industry in Colombia, but also its support of Khiron's business plan to create value added products in the medical and CPG cannabis industry for domestic market and for export

  • Khiron is one of three companies to obtain this status, placing the Company at the forefront of the industry in Colombia

TORONTO, Sept. 22, 2020 /CNW/ – Khiron Life Sciences Corp. ("Khiron" or the "Company") (TSXV: KHRN), (OTCQX: KHRNF), (Frankfurt: A2JMZC), a vertically integrated cannabis leader with core operations in Latin America and Europe, is pleased to report that the Company has received the status of National Interest Strategic Project ("PINES") by the Government of Colombia, through its Intersectoral Commission for Infrastructure and Strategic Projects ("CIIPE"). The government agency review, and subsequent certification, enables the Company to simplify authorization processes, reduce cost and accelerate time to market for its services and products for the Colombian market and for export purposes.

Khiron Life Sciences Corp. (CNW Group/Khiron Life Sciences Corp.)

"The PINES status provides our operations in Colombia with an accelerated path forward to bring new products and services to market. We expect that, through PINES, which is designed to efficiently move projects through the Colombian regulatory process, Khiron will be able to fast track certifications, licenses and permits related to our business, allowing us to accelerate revenue opportunities and add cost efficiencies to our process, while ensuring we continue to bring quality medical cannabis products to more patients in Colombia and globally. We applaud the Government of Colombia on the PINES initiative, which supports the growth of the Colombian economy and encourages the very best industries and businesses we have to offer," comments Alvaro Torres, Khiron CEO and director.

PINES has historically focused on large, resource sector and infrastructure programs in Colombia, such as the first subway line in Bogota, where programs provide an economic boost to the economy and export capacity, significantly impact job creation, generate positive investment returns, offer operational sustainability, generates large national income or contributes to government planning goals. The declaration of the medical cannabis sector into the program, and in particular Khiron, focuses on the development of pharmaceutical products and the provision of health services with a differentiated and integrative model, demonstrating the government commitment to new industries that advance the economy, adding products that positively transform the quality of life of Colombian patients and in other countries where the Company operates, including the UK, Peru, Germany, and Mexico.

Khiron benefits from the PINES certification by simplifying and accelerating the process for its projects in order to specifically advance: the inclusion of medical cannabis within the list of medications covered by the federal health system, the registration of finished products, currently including four pharmaceutical products and at least 10 CPG SKU's among others, and export of the health service delivery model to serve potential medical cannabis patients in other countries, and the development of clinical studies and data collection that support the effectiveness and safety of these products.

About Khiron Life Sciences Corp.
Khiron is a vertically integrated medical and CPG cannabis company with core operations in Latin America, and operational activity in Europe and North America.  Khiron is the leading cannabis company in Colombia and the first company licensed in Colombia for the cultivation, production, domestic distribution, and international export of both low and high THC medical cannabis products. The Company has further presence in Peru, Mexico, Uruguay, UK, Spain and Germany, where it is positioned to begin sales of medical cannabis.

Leveraging its first-mover advantage, and patient oriented approach, Khiron combines global scientific expertise, product innovation, agricultural infrastructure, wholly-owned medical clinics, and online doctor education programs to drive prescription and brand loyalty to address priority medical conditions. Its Wellbeing unit launched the first branded CBD skincare brand in Colombia, with KuidaTM now marketed in multiple jurisdictions in Latin America, the US and UK. The Company is led by Co-founder and Chief Executive Officer, Alvaro Torres, together with an experienced and diverse executive team and Board of Directors.

Visit Khiron online at investors.khiron.ca and on Instagram @khironlife.

Cautionary Notes

Forward-Looking Statements

This press release may contain certain "forward-looking information" and "forward-looking statements" within the meaning of applicable securities legislation. All information contained herein that is not historical in nature may constitute forward-looking information. Khiron undertakes no obligation to comment on analyses, expectations or statements made by third-parties in respect of Khiron, its securities, or financial or operating results (as applicable). Although Khiron believes that the expectations reflected in forward-looking statements in this press release are reasonable, such forward-looking statement has been based on expectations, factors and assumptions concerning future events which may prove to be inaccurate and are subject to numerous risks and uncertainties, certain of which are beyond Khiron's control, including the risk factors discussed in Khiron's Annual Information Form which is available on Khiron's SEDAR profile at www.sedar.com. The forward-looking information contained in this press release is expressly qualified by this cautionary statement and is made as of the date hereof. Khiron disclaims any intention and has no obligation or responsibility, except as required by law, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this press release.

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Cision

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SOURCE Khiron Life Sciences Corp.

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Cision

View original content to download multimedia: http://www.newswire.ca/en/releases/archive/September2020/22/c5973.html

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