The Outer Line: How pro teams can reach fans during pro cycling's shutdown - VeloNews
The Outer Line: How pro teams can reach fans during pro cycling's shutdown - VeloNewsThe Outer Line: How pro teams can reach fans during pro cycling's shutdown - VeloNewsPosted: 01 Apr 2020 12:46 PM PDT The majority of WorldTeams have not yet publicized plans for any kind of new activities.During this unprecedented time, it is more critical than ever that pro cycling teams find new and creative ways to stay engaged with their fans, and to continue to deliver value to their sponsors. The Outer Line surveys team initiatives in the lockdown situation so far, and throws out a broad range of engagement ideas for teams to consider.This is an unprecedented time for pro cycling teams. Like virtually every other entity across the global community, teams are cautiously inching forward. Without much idea of what the near-term future holds, team managers are anxiously trying to determine the best ways to keep their teams motivated and fit, how to develop new revenue models, how t…
