“Peloton Is Racing to to Be Much More Than a Bike Company. But With Those Big Ambitions Come Big Challenges - Inc.” plus 1 more Peloton Is Racing to to Be Much More Than a Bike Company. But With Those Big Ambitions Come Big Challenges - Inc. Posted: 30 Aug 2019 02:02 AM PDT If you thought Peloton was just a company that made high-tech stationary bikes and treadmills, the company has news for you. "We are a technology, media, software, product, experience, fitness, design, retail, apparel, logistics company," Peloton writes in its initial public offering prospectus, filed Tuesday Of course, it's not unusual for companies to highlight their grand ambitions as a way to drum up investor interest ahead of an initial public offering . ( WeWork , if you will recall, recently stated in its own prospectus that its mission is to "elevate the world's consciousness.") It's true that New York City-based Pe